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Zumu https://en.zumu.org.il Mon, 01 Sep 2025 11:46:23 +0000 en-US hourly 1 https://wordpress.org/?v=5.6.17 8th stop- Acre https://en.zumu.org.il/2023/10/18/8th-stop-akko/ https://en.zumu.org.il/2023/10/18/8th-stop-akko/#respond Wed, 18 Oct 2023 10:33:08 +0000 https://en.zumu.org.il/?p=5311 May – June 2023- . haharbara 34 (central bus station) Akko ZUMU's eighth stop was hosted in Acre, the tourist gem of the north. In the heart of the mandatory city, outside the regular tourist route of the hummus and the knafa and the knights' halls, in a mixed neighborhood and at the entrance of […]

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May – June 2023- . haharbara 34 (central bus station) Akko

ZUMU's eighth stop was hosted in Acre, the tourist gem of the north. In the heart of the mandatory city, outside the regular tourist route of the hummus and the knafa and the knights' halls, in a mixed neighborhood and at the entrance of the rather abandoned central station - we established the Zifzif Motel. A huge exhibition that dealt with tourism and natural resources - and the natural tendency of humans to overuse existing resources. Here, outside the walls of the old city and away from the bustling port, another Acre is going on. daily. The one that tries to find its place between Haifa and the rivers. The one that faces political and social challenges. She is the one who is looking for the right recipe for life in a common city where sometimes it seems that everything is falling apart and falling apart.

 


Zumu arrived in Acre on the brink of a boiling point in Israeli society. Apparently, this is no time for art. But Zumu, from the beginning and from its very essence, is one big demonstration. He does not go against - but fights for the positive. We are fighting, now and since we started, for the future of the society in which we raise our children.

We go out to the squares to place original and new bush benches in places where the bush seems to have faded. We carry a flag with us. We are well aware of the problems inherent in our process - they are many, deep and in some cases unsolvable - but we are determined to look at the glass half full. So it is true that we have not yet succeeded in curing all the diseases, correcting all the injustices and eradicating all the dangers lurking for us - in Acre and in all around the country. We are still light years away from that. But if we were able to open the gates of  ZifZif Motel and invite thousands to gather and look at works of art that do not come only to decorate or beautify reality - this is a sign that there is still hope and that there is still a point to try.

 

Production Team: Milana Gitzin Adiram// Ariel Adiram // Shahar Ben Nun // Maayan Shelef // Nardeen Srouji  // Alon Sarid // Adi Shaham // Ori Batson

Zumu Acre was made possible through the generous support of the Ted Arison Family foundation, Mifal HaPais, The Azrieli Foundation, The Municipality of Acre,  The Ministry of Culture, Anata Foundation, Plumas Foundation and private donors.

 

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7th stop- Jaffa D https://en.zumu.org.il/2023/10/18/7th-stop-jaffa-d/ https://en.zumu.org.il/2023/10/18/7th-stop-jaffa-d/#respond Wed, 18 Oct 2023 10:18:03 +0000 https://en.zumu.org.il/?p=5299 October 2022- . Jaffa d, Tel Aviv-Yaffo   The seventh station of ZUMU was hosted in the neighborhood - Jaffa D., which is located on the border triangle of Tel Aviv, Bat Yam and Holon. This is the first time that Zumu has arrived in a large city, after the previous six stops were outside […]

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October 2022- . Jaffa d, Tel Aviv-Yaffo

 

The seventh station of ZUMU was hosted in the neighborhood - Jaffa D., which is located on the border triangle of Tel Aviv, Bat Yam and Holon. This is the first time that Zumu has arrived in a large city, after the previous six stops were outside of Israel's major centers of culture and power.

But we still got here. to the back yard of Tel Aviv-Yafo. We pushed our foot in the door of the Jaffa D neighborhood. We curated, created and implemented a community-based museum that straddles the threshold between the temporary and the permanent, between the local and the external, and between the nostalgic and sentimental and the progressive and innovative.

 

Jaffa D. is a neighborhood that is on the brink. On the brink of Tel Aviv. on the brink of change. on the verge of boiling. on the verge of blooming. And on the verge of creation. And this moment, of "a leg here a leg there" and of the transition between here and here, we wanted to illuminate with the help of 40 works of art that meet the meeting and the no man's land between the now, the past and the uncertain future. 
Zumu Jaffa D is the first to operate in a defined manner in one neighborhood, in the doorstep format. The museum remains itinerant and dynamic, and the entire exhibition is community-based and created especially for the neighborhood, but unlike the usual format of Zumu, where the works are displayed for a limited period of one to two months in a large, abandoned and restricted space, here the works are created and displayed on the doorsteps of the houses, buildings and yards of the neighborhood and they will remain for an indefinite and unlimited period on the threshold between private and public.
Zumu the threshold touches the residents of the neighborhood in a much deeper and wider way. In fact, almost the entire project is owned by residents the hood. The vast majority of the works, which were created for the project by about 40 artists from all over the country and the world, were created following meetings with the neighbors and placed in an area that is privately owned and after we continue to the next station, it will be completely dependent on them.

 

 

 

Production Team: Milana Gitzin Adiram// Ariel Adiram // Shahar Ben Nun // Bar Yerushalmi  // Haddasa Choen // Alon Sarid // Adi Shaham // Niv segev

 

Zumu Jaffa D was made possible through the generous support of the Ted Arison Family foundation, Mifal HaPais, The Azrieli Foundation, The Municipality of Tel Aviv-yaffo,  The Ministry of Culture, Anata Foundation, Plumas Foundation, The German and French Embassies in Israel, and private donors.

 

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5th stop- Lod https://en.zumu.org.il/2023/09/13/5th-stop-lod/ https://en.zumu.org.il/2023/09/13/5th-stop-lod/#respond Wed, 13 Sep 2023 14:35:13 +0000 https://en.zumu.org.il/?p=5279 The Fifth stop of Zumu, which took place on the threshold of houses, front yards and buildings on the Axis of Heshmonaim road in Lod, was born in and out of pain. Covid 19 had suddenly burst, isolated us all at home and brought Zumu’s journey to a standing halt. On May 2021, after a […]

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The Fifth stop of Zumu, which took place on the threshold of houses, front yards and buildings on the Axis of Heshmonaim road in Lod, was born in and out of pain. Covid 19 had suddenly burst, isolated us all at home and brought Zumu’s journey to a standing halt.

On May 2021, after a little over a year of forced shutdown, we were about to finally open Zumu Lod in the open air of the “Atid College” grounds. However, just before opening, the military operation “Guardian of the Walls” broke out, prompting a week of alarming violence throughout the city of Lod.

After a month of shock, grief and contemplation about the future of Lod (and the country), we decided to cancel the exhibition as it was initially planned and create instead “Zumu Threshold”, a project aiming to creatively and instinctively respond to the dark new reality that overclouded the city. The general impression was that the residents of Lod, Jews and Arabs alike, feel unsafe in their own city. Neighbors became potential enemy’s and their overall sense of safety in their neighborhoods- was gone.

Zumu Threshold invited 21 leading artists to create new permanent artworks on the thresholds of buildings, houses and front lawns on the Axis of the Heshmonaim Road in Lod. The works were designed to directly correspond with the concept of the household threshold and to the fine line between private and public space.

The artists met with the neighbors living in the selected houses, heard their stories, perspectives and narratives, and then created new artworks that responded to the fraction and offered a small creative path into an alternative reality.

 

The exhibition spread throughout a kilometer of shared living grounds of Jews and Arabs, natives and newcomers, young and old. A neighborhood that represents the diversity of Lod and that sadly saw violent conflicts during May ’21, just next to where the original Zumu Lod was set to open.

Zumu Threshold was an artistic, creative response designed to reshape neglected public spaces into areas of social gatherings and shared communal experiences. All of the works created in the process became permanent fixtures in the urban landscape of the neighborhood, as a gift from Zumu to the people of Lod. All works were assigned with texts in Hebrew and Arabic and links to videos in which the artists share their creative process.

The full map of Threshold artworks may be found here

All works in the project were launched to public display on the last weekend of August ’21 marked with a four day street festival with neighborhood block parties, live performances and family friendly workshops.

Zumu Threshold hosted guided tours of the exhibition for all high-school students of Lod and is still on permanent display, open free to the public 24 hours a day, 7 days a week.

Please note the artworks are not illuminated.

 

Participating artists:

Rina Angado // Nirvana Dabah // Liat Danieli // David Duvshani //       Meydad Eliyahu // Oren Fisher // Lali Fruheling // Itamar Faluga // Amira Fodi // Shirel Horowitz // Ra’anan Harlap // Olga Kundina // Hana Kubti // Klone (Igor Revlis) // Talia Keinan & Guy Sherf // Michael Liani // Ronen Shaharabni // Lilach Stiat // Meir Tati // Moshe Tarka

 

Production Team: Milana Gitzin Adiram, Ariel Adiram, Yair (Yaya) Milnov, Shahar Ben Nun, Adi Shacham, Stav Even Chen, Manar Mima, Bar Yerushalmi

 

Zumu Threshold Lod was made possible through the generous support of the Ted Arison Family foundation, Mifal HaPais, Beyahad Foundation, Anata Foundation, BFAMI, The US Embassy in Israel, Lod Municipality, Shoresh Foundation, Shoken Foundation and private donors.

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6th stop- Nahariya https://en.zumu.org.il/2023/09/13/6th-stop-nahariya/ https://en.zumu.org.il/2023/09/13/6th-stop-nahariya/#respond Wed, 13 Sep 2023 14:23:00 +0000 https://en.zumu.org.il/?p=5258 May- July 2022, 8 Ga’aton Blvd. Nahariya   Zumu’s sixth and biggest station to date took place in the legendary deserted factory of Zoglobek, a sausage manufacturer and major employer for locals for decades. On the banks of the Ga’aton river and in the heart of wonderful Nahariya, the exhibition engaged with the concept of […]

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May- July 2022, 8 Ga’aton Blvd. Nahariya

 

Zumu’s sixth and biggest station to date took place in the legendary deserted factory of Zoglobek, a sausage manufacturer and major employer for locals for decades. On the banks of the Ga’aton river and in the heart of wonderful Nahariya, the exhibition engaged with the concept of the “Mifal Hayim”, a play on words with the notion of a “life’s work” and the idea of the factory (Mifal). Presenting works by 50 artists, the show hosted 40,000 people from all throughout the country.

The exhibition explored the connectivity between the engineered spaces of the factory and ideas of a meaningful “life’s work”, productivity, manufacturing, individualism, and self-expression.

 

Following two plus years of life under Covid, when a word like “wave” was synonymous to disease and everyone’s noses were hidden, Zumu Nahariya symbolized a step outside of the bunker. The virus hadn’t past but people were beginning to emerge outside and get back to their normal lives.

 

Zumu Nahariya presented an elaborate public program of over 100 events that brought communities together in creative engagement. Among them we hosted a workshop with the musician Shaanan Street (HaDag Nahash), tournaments of the local chess club, resident musicians and a theatrical adaptation of stories of the Zoglobek factory workers by the Ruth Kaner Theatre Company.

 

Zumu Nahariya was hosted in the factory, currently owned by Reality Group and with full collaboration of the Nahariya Municipality and The local youth group “Tnuat Tarbut”.  The museum hosted every single classroom from Nahariya and became a social congregation for people from all the north of Israel.

 

Zumu was also the first time we hosted international artists, from Germany and France, to create new site specific works for the show. Their participation was possible due to the support of the Franco- German Cultural Fund.

 

 

 

 

 

 

 

 

 

 

Participating Artists:

 

Ron Amir // Hila Amram // Shay Alfia // Michal Baror // Davi Barel // Dana Cohen // Dana Cohen Tzvi // Rakefet Cnaan // Itzhak DeLanga // Shay Dror // Ira Eduardovna //  Stav Even Chen // Michele Fegel (Germany) // Shelly Freeman // Amira Fodi // Niv Gafny // Hiluf Homarim Group // Hani Khatib // Gabi Krichley // Avi Krispan // Sigalit Landau // Noa Lamdan // Alma Machnes Kez // Oz Malul // Sahar Miari // Ronit Mirski // Lea Nikel // Alon Peretz Avishai Platek // Moshe Roas // Dafna Ron // Baruch Rafiach // Maayan Shahar // Hilla Spitzer // Hilla Shapira // Racheli Sherpstein // Merav Sudai // Kobi Siboni // Talia Toktali // Shahar Tishler // Amnon Volman // Marianne Villiere (France) // Tamir Yogev // Shay Zilberman // Dor Zelicha Levy

 

Production Team: Milana Gitzin Adiram// Ariel Adiram // Shua Ben Ari // Shahar Ben Nun // Tal Erez // Amit Portman // Alon Sarid // Adi Shaham // Stav Even Chen // Maya Prat // Yair (Yaya) Milnov // Motti Wolf // Vered Naggar

 

Zumu Nahariya was made possible through the generous support of the Ted Arison Family foundation, Mifal HaPais, The Azrieli Foundation, Reality Group, The Municipality of Nahariya, Omer Tiroche Gallery, The Ministry of Culture, Anata Foundation, Plumas Foundation, The German and French Embassies in Israel, and private donors.

 

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Educational Container https://en.zumu.org.il/2021/02/02/educational-container/ https://en.zumu.org.il/2021/02/02/educational-container/#respond Tue, 02 Feb 2021 17:46:56 +0000 https://en.zumu.org.il/?p=5065 Above all else, Zumu sees itself as a socio-educational project that aspires to present art and culture as a shared language that builds bridges and encourages connections. A visit to Zumu is, therefore, suitable for and tailored to all ages. Similarly, the guided tour of the museum, which is based on dialogic teaching, aims to […]

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Above all else, Zumu sees itself as a socio-educational project that aspires to present art and culture as a shared language that builds bridges and encourages connections. A visit to Zumu is, therefore, suitable for and tailored to all ages. Similarly, the guided tour of the museum, which is based on dialogic teaching, aims to turn visitors into art critics and instill the ability and the right to lead, experience and respond to the art in their own way onto every person who passes through the gate.

We view the museum as a single, unified entity, which weaves Zumu’s design, curation, communal activities, production and communications into an educational initiative whose purpose is not to expose, make accessible or teach art, but rather to share and create, together, a new methodology. We believe that a visit to the museum and the ability to appreciate art is not only possible but also recommended for children and adults alike. Anyone can enjoy art and draw a greater understanding of themselves and the world from it.

In contrast to accepted practices in most of the museums in Israel and the world, in which the youth wing and the education department are not part of the exhibition, children’s exhibits deal solely with subjects related to the “children’s world,” and young visitors are greeted with strict instructions: “stop, be quiet and don’t touch anything,” Zumu’s educational department, which is headed by Halit Michaeli, takes a completely different approach and offers visitors, of all ages a dialogic tour that invites them to touch, feel, and to be part of the discourse. Zumu’s Educational programming begins with a hot cup of tea and cookies, as we believe that a museum should feel like home, and continues with an untethered exploration of the museum whose route depends solely on the subjects and areas of interest that arise in the dialogue between the guides and visitors.

Local Guides—Familiar Faces

Zumu’s educational team always comprises local guides of all ages and backgrounds who speak multiple languages and derive from the various local communities as a deliberate attempt to conquer any fear of museums and turn a visit to a museum into something familiar and almost familial. The local guides serve as ambassadors for Zumu and continue in this spirit even after we have moved on to our next stop. For us, the most exciting thing is to watch the schoolchildren in the afternoon after they have taken part in the morning educational programming, who come back later in the day and guide their families.

We believe that art in general and museums, in particular, are uniquely equipped to help us deal with the abstract and encourage us to ask questions about our identity, essence and environment. This is why the subject of the exhibition is always an integral part of our public programming and why we try to expand the boundaries of socio-cultural discourse. This is also why we invest so much time and thought into how to best prepare the school students for their visit to the museum, through preparatory activities with the educational team and visits with the children by the artists participating in the residency program.

Workshop at the Heart of the Museum

The creative workshop is an integral and indivisible part of a visit to Zumu, and all of the museum tours run through it. In the heart of the museum, it connects the creativity within every visitor to the subject of the exhibition and thus adds another layer to the museum’s creative mix. The workshop, like all of Zumu’s various components, is an intrinsic to every stop and is continually evolving. The creativity it generates enriches the exhibition, adds another dimension to it, and completes the visit to Zumu in every city.

In Yeruham, we reworked the traditional structure of a classroom to unite rather than separate the educator and student while creating a shared identity and future with photographs from Yeruham’s past.

In Arad, we drew inspiration from the towel factory and threaded art tables throughout the space like an uncut film that reached back to the time when the museum space was full of workers.

In Hatzor HaGlilit, we brought creativity down to earth and invited visitors to craft amulets and stones to be included in artistic and religious ceremonies and rituals.

In Kiryat Yam we tried to cultivate something from inside the supermarket and to thread creativity through the aisles and the transience of the exhibition. This gave rise to a tree, which “sprouted” from the museum’s concrete floor on which hundreds of artworks, crafted by school children out of consumable products found in every supermarket, were hung.

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Community Container https://en.zumu.org.il/2021/02/02/community-container/ https://en.zumu.org.il/2021/02/02/community-container/#respond Tue, 02 Feb 2021 17:44:58 +0000 https://en.zumu.org.il/?p=5055 The biggest challenge faced by Zumu is the creation of a genuine and meaningful connection between the portable museum and its host communities. On the face of it, there is no overlap between contemporary artistic discourse and the internal discourse in all of the communities in the cities and towns that have hosted the museum. […]

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The biggest challenge faced by Zumu is the creation of a genuine and meaningful connection between the portable museum and its host communities. On the face of it, there is no overlap between contemporary artistic discourse and the internal discourse in all of the communities in the cities and towns that have hosted the museum. Zumu’s journey throughout the country is a determined attempt to prove the opposite. Its purpose is to demonstrate how art can ignite conversation, creative cross-pollination and generate groundbreaking collaborations that change consciousness.

Zumu’s community department, which is headed by Sharon Glazberg, spearheads our work. The first thing Zumu does in a host city, even before signing a contract with the local authority, is in-depth research into its residents to map the various communities, identify the issues that are important to them, locate key community activists and lay the groundwork for Zumu’s engagement with the city.

The findings of this preparatory work are translated into art and integrated into every exhibition staged on our journey.

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The artist residency program plays the most signifcant role in connecting our research into the community to the exhibition. The program invites three to five artists to spend a month in the host city, before the opening of the museum, and to create a new artwork, especially for us, based on their stay in the selected city/town, the connections generated with the local population and the information gathered about subjects that are important to the local communities. Participating artists thus far: Zohar Gottesman, Guy Königstein, Tailors Group, Natalia Zourabova (Arad), Dafna Shalom, Dafna Talmon, Studio Mala (Carmel Bar and Michal Avitar), Sally Krysztal-Kramberg (Hatzor HaGlilit), Chen Varsano, Noa Zeni, Keren Ben Rafael, Tamar Katz (Kiryat Yam).

Zumu has also, since its first stop, issued invitations to leading artists, residents and guests, to create artworks for the museum that relate directly to the exhibition topic as part of its community-based activities.  The works are drawn from local know-how and traditions, which serve as meaningful connectors for guest audiences. An example is Israel Prize winner Micha Ullman, who used sand taken from the area surrounding Tel Hatzor to create an artwork for Zumu Hatzor HaGlilit. An additional example is a piece created by Guy Kaplan for Zumu Yeruham–the artist painted directly onto construction waste, which he found in the city, and then brought it back into the museum.

Ha’asif, Zumu’s socio-museum collection, and one of our flagship projects is also a community-based art project that collects cultural treasures in every stop and turns them into artwork.

The curriculum for Zumu’s school for cultural entrepreneurship comprises 10 meetings that are spread over a year, in which Zumu’s educational team teach a different subject every day: cultural entrepreneurship, curation, production, design, communications and more that combined, create a sustainable infrastructure for continued culture initiatives. The fellows have an opportunity to hone their skills, leverage the connections they made during Zumu’s stay in their city, meet creatives and cultural entrepreneurs responsible for events all over the country, further explore the possibilities presented by the integration of art, community and education, and acquire the necessary tools to create community-based art and cultural events independently.

 

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The creators of Zumu https://en.zumu.org.il/2021/02/02/the-creators-of-zumu/ https://en.zumu.org.il/2021/02/02/the-creators-of-zumu/#respond Tue, 02 Feb 2021 17:41:30 +0000 https://en.zumu.org.il/?p=5050 The creators of Zumu: The establishment of the museum was initiated by Milana Gitzin-Adiram. Sharon Glazberg and Halit Michaeli joined the development of the model, and together they created an innovative and unique format based on the “Golden Triangle”: an inseparable combination of art, education, and community. They were joined by Shai Id Aloni, who […]

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The creators of Zumu:

The establishment of the museum was initiated by Milana Gitzin-Adiram. Sharon Glazberg and Halit Michaeli joined the development of the model, and together they created an innovative and unique format based on the “Golden Triangle”: an inseparable combination of art, education, and community. They were joined by Shai Id Aloni, who developed the unique design language of Zumu, visually expressing the values on which the museum is based. The creative team also included producer Kobi Even Chaim, media coordinator  Ariel Adiram, and curators Ofra Harnam and Ruth Ophnaim.

 

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Design Container https://en.zumu.org.il/2020/12/21/design-container/ https://en.zumu.org.il/2020/12/21/design-container/#respond Mon, 21 Dec 2020 16:01:39 +0000 https://en.zumu.org.il/?p=2331 The design challenge faced by Zumu in every city it travels to is complex, multifaceted, and exciting. Overnight, we try to create bustling cultural centers and convert, quickly and effectively, quintessentially non-museum spaces (which are usually neglected and/or abandoned) into a dynamic, inviting and compact museum space. The surrounding reality is an essential element of […]

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The design challenge faced by Zumu in every city it travels to is complex, multifaceted, and exciting. Overnight, we try to create bustling cultural centers and convert, quickly and effectively, quintessentially non-museum spaces (which are usually neglected and/or abandoned) into a dynamic, inviting and compact museum space.

The surrounding reality is an essential element of the museum’s design. Unlike almost every museum in the world, which are built with the specific needs and goals of the museum in mind, we work in existing, unaltered spaces. The second floor of a community college, an abandoned supermarket, a schoolyard or a logistical center in a huge factory.

The donated space, as is, is handed over to Zumu’s artistic director and head designer, Shay Id Alony, and he crafts the museum out of the artistic, design and communal ideas that make Zumu what it is.

Just like home

In all Zumu stops, we greet guests in a reception area that contains information about the museum and the exhibitions, hand out detailed catalogs in different languages and serve hot tea and cookies to all the visitors—because, at Zumu, we believe everyone should feel at home.

Next to the reception desk, Shay Id Alony carves out an expansive, inviting space for a creative workshop, in which the many school children and their families visiting the museum, create their own artworks, which derive from the exhibition’s host city.

Likewise, deep within the exhibition, which is in the middle of the museum, Shay Id Alony arranges benches and seating areas for visitors to sit, take some time out, speak and share ideas. We believe that the most important part of Zumu in general, and the museum space, in particular, are the conversation benches on which we invite all of Israel’s communities to start a new, meaningful conversation.

A Space that Creates Magic

For our pilot project, Zumu Yeruham, we set up the museum in the abandoned Shoshana Yaacov schoolyard, in a huge, semi-transparent hothouse that became the central museum space. We converted some of the schoolrooms into areas for video screenings, creative workshops, and the yard housed the Books in a Deep River installation by Avital Geva and the Ha’asif (harvest) container.

 

For Zumu Arad, we were given a space four times as big, and we set up shop in the logistical center of the Arad Towel Factory, which was full of boxes of towels and bathrobes manufactured in Jordan, shipped to Arad, and then sent all over Israel and the world. In Zumu Arad, which dealt with production systems and systems that control our lives, Shay Id Alony chose to leave sections of the factory exposed to visitors and to cover the exhibition space with a large net, which blocked access to the crates and warehouses, but left the main structure open, which is where we staged the exhibition that could be seen by everyone

For Zumu Hatzor HaGlilit, we chose a huge hangar on the second floor of the MBC College as our venue. A low-ceilinged space filled with windows. In this so-not-a-museum space, Shay Id Alony evoked the cyclicality and rhythm of a ceremony by creating a circular space surrounded by concentric circles. Instead of massive video screenings, which was made impossible by the light flooding in from outside, televisions were placed on the floor in a viewing area, in which children could lie on mats and watch video works.

 

 

 

 

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Harvest (Ha’asif) Container https://en.zumu.org.il/2020/11/19/harvest/ https://en.zumu.org.il/2020/11/19/harvest/#respond Thu, 19 Nov 2020 07:08:20 +0000 https://en.zumu.org.il/?p=1334 Ha’asif is Zumu’s socio-museum collection designed to disseminate, collect, curate and combine the cultural riches and personal stories of all the residents of the towns/cities that host Zumu, which turns into an alternating artwork. In every city that we visit, Sharon Glazberg, who is the director of Zumu’s community department and also one of Israel’s […]

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Ha’asif is Zumu’s socio-museum collection designed to disseminate, collect, curate and combine the cultural riches and personal stories of all the residents of the towns/cities that host Zumu, which turns into an alternating artwork.

In every city that we visit, Sharon Glazberg, who is the director of Zumu’s community department and also one of Israel’s leading artists, gathers the personal, public cultural assets from all of the different communities and turns them into the raw material for an artwork, and thus adds another dimension to the museum’s portable and dynamic collection.

A Zumu Hallmark

Ha’asif is exhibited in a container, which moves from place to place with Zumu, and has become a familiar feature of the portable museum. It offers visitors a glimpse of the cultural baggage and heritage of Zumu’s host venue.

In each city, Ha’asif pivots around the main subject of the exhibition and presents an artwork, which turns the cultural material that has been specially collected for this purpose into a piece that combines in-the-field discoveries with an artistic articulation of the spirit of the location.

In Yeruham, Zumu’s first stop, Glazberg collected stories about objects with deep personal meaning. The stories were recorded and played to visitors against the backdrop of video screenings in which the storytellers were holding the objects. The films were screened inside packing cartons and explored the issue of personal and collective identity in Yeruham.

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In Arad, Glazberg recorded lullabies shared by its residents and played them to visitors as they laid on ten field beds inside the container. The songs, which were written in different languages and derived from various cultures, were sung by the city’s residents and could be activated by smart sensors placed above each bed. Thus allowing each visitor to choose a specific lullaby or a mix of melodies that created a new, nostalgic soundtrack for the city.

Creativity That Gets You Moving

In Hatzor HaGlilit, Galzberg took over two Zumu containers. In one, she hung huge photographs of the hands of local residents holding an object related to a ceremony. Stories about the objects ran in a loop inside the container allowing every visitor to guess which story was connected to what object. Waiting for the guests in the second container, was a large copying machine, and guests were invited to photograph their hands, turning the visit into a ceremony and the ceremony into part of a story that was larger than the sum of its parts.

In Kiryat Yam, Glazberg asked the local residents to bury an object connected to a meaningful transition in their life in a sandbox. She filmed their burial and retrieval, and screened it in the cold room of the supermarket, which had been filled with sand from a local beach, and turned it into an exhibition space. The burying and unearthing of the objects, the stories, which were relayed in different languages, and the children who turned the container into their own personal sandbox, turned the transition from art to reality into a work of art, in and of itself.

Ha’asif—Zumu’s socio-museum collection is dedicated to the memory of Shir Bachar, may she rest in peace, who volunteered and worked to achieve a more egalitarian society in Israel. A teacher, mentor and lover of humanity and nature.

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